Description

A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.

More Details about Sustainable Marketing

General Information  
Author(s)Diane Martin
PublisherPearson India
Edition1
ISBN9789332536630
Pages252
BindingPaperback
LanguageEnglish
Publish YearJanuary 2014