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THE BEST GUERRILLA REMIX MARKETING

THE BEST GUERRILLA REMIX MARKETING
Books from same Author: LEVINSON
Books from same Publisher: McGraw Hill

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Key Features
  • Introduction from Seth Godin, author of ten international bestsellers
  • Includes contributions from 25+ top Guerrilla Marketing co-authors providing action plans for critic
  • Covers: Marketing, branding, networking, Internet, publicity, careers, profits, selling, negotiating
  • Includes in-depth case studies, best practices, and proven techniques from guerrilla marketing exper
  • Author, Jay Conrad Levinson, is a highly acclaimed marketing specialist whose books appear in 62 lan
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Description

The father of Guerrilla Marketing delivers his ultimate collection. The very best of Guerrilla Marketing the definitive collection of monumental strategies, tactics, secrets, and tools that took Levinson a lifetime to uncover retooled for today's business environment. Reconnecting with more than 25 co-authors to cover the collected works of the Guerrilla series, the Father of Guerrilla Marketing delivers the first comprehensive compilation of Guerrilla topics all under one cover.

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General Information
Author(s)LEVINSON
PublisherMcGraw Hill
ISBN9781259005244
BindingPaperback
LanguageEnglish
Publish YearJanuary 2011
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