Collier delves into the difference between the concept of customers and fans. While a rock star has fans, a company has customers. The book explains how a customer could be turned into an ardent fan of a brand. Market professionals need to consider how important it is to make increasing profits and add to more success of their companies. The author asserts that most companies assume that most of their customers are online customers, while the truth is just the stark opposite. So it is very important to understand the pulse and psychology of the offline customers as well and cater to their needs and exceed their expectations. Think like a Rock Star also discusses how negative feedback and comments of the customers should be welcomed and used as learning phases, on a regular basis. Employees in the companies also need to know their audience and connect with their way of thinking.

More Details about THINK LIKE A ROCK STAR

General Information  
PublisherMcGraw Hill
Publish YearJanuary 2013