Description
John Wiley The 4 Lenses Of Innovation: A Power Tool For Creative Thinking by Rowan Gibson
The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we’ve long been hoping for: the news that innovation is systematic, it’s methodical and we can all achieve it. By asking how the world’s top innovators-Steve Jobs, Richard Branson, Jeff Bezos,and many others-came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth.