More Details about The 7 Triggers To Yes

General Information  
Author(s)Granger and Russell
PublisherMcGraw Hill
Publish YearJanuary 2008


Everybody knows that the best way to persuade people to reach the Yes response is by using logic and reason, right Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brains internal triggers for making decisions. With the new technology of real time brain imaging, scientists have been able to pinpoint seven of these emotional triggers. Activating one or more of the other persons triggers will make you a master persuader in every aspect of your life. You'll learn how to motivate a Yes response from clients, coworkers, employees, and entire organizations.