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The 7 Triggers To Yes

The 7 Triggers To Yes
Books from same Author: Granger and Russell
Books from same Publisher: McGraw Hill

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Description

Everybody knows that the best way to persuade people to reach the Yes response is by using logic and reason, right Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brains internal triggers for making decisions. With the new technology of real time brain imaging, scientists have been able to pinpoint seven of these emotional triggers. Activating one or more of the other persons triggers will make you a master persuader in every aspect of your life. You'll learn how to motivate a Yes response from clients, coworkers, employees, and entire organizations.

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General Information
Author(s)Granger and Russell
PublisherMcGraw Hill
ISBN9780070229549
Pages272
BindingPaperback
LanguageEnglish
Publish YearJanuary 2008
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