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The Analytic Hospitality Executive: Implementing Data Analytics In Hotels And Casinos at Meripustak

The Analytic Hospitality Executive: Implementing Data Analytics In Hotels And Casinos by Kelly A McGuire and Dexter E Wood and Jr , John Wiley

Books from same Author: Kelly A McGuire and Dexter E Wood and Jr

Books from same Publisher: John Wiley

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General Information  
Author(s)Kelly A McGuire and Dexter E Wood and Jr
PublisherJohn Wiley
Edition2016
ISBN9788126564798
Pages432
BindingHardcover
LanguageEnglish
Publish YearJune 2016

Description

John Wiley The Analytic Hospitality Executive: Implementing Data Analytics In Hotels And Casinos by Kelly A McGuire and Dexter E Wood and Jr

This book will help decision makers within the hospitality / gaming industries understand big data and analytics as they apply to their industry. It will provide practical tips for incorporating analytics into existing business processes as well as assist managers discover where they can drive value in their organization via advanced analytics. The book will also contain tips and tools for creating a strategic analytic culture as opposed to silos of analytic competence and it will help identify which data sources will provide value to their organization and how to turn that information into insights.


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