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Rupa Publications India The Baba Ramdev Phenomenon: From Moksha to Market by Kaushik Deka
Patanjali Ayurved has turned out to be the most disruptive force in the Indian FMCG marketit witnessed a whopping annual growth of 146% in fiscal year 2016, grossing a turnover of $769 million’—Assocham–TechSci research report