Description
SAGE Publications India Pvt Ltd The Definitive Book Of Branding by Kartikeya Kompella
With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world.
The book walks the reader through the different ways in which brands drive the company’s strategy, bring meaning to employees, instil passion in consumers, and maintain their appeal over time and across countries.
It look not only at the marketing aspect of brands but also at the organizational aspects of branding, thereby providing a holistic approach to the subject.