Description
John Wiley The Economics of Strategy by David Besanko, etc., D. Dranove, M. Shanley
A number of peripheral discussions have been eliminated, particular those for which there was substantial mathematics with little insight to show for it. Chapter on measuring cost and benefit advantage have been eliminated. Integrates insights from the theory of the firm, industrial organization, and strategy research. Contains hundreds of examples to illustrate how the economic principles of strategy apply to the actual business world.