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The Gamification Revolution

The Gamification Revolution
Books from same Author: ZICHERMANN
Books from same Publisher: McGraw Hill

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Description

Gamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty. With The Gamification Revolution you'll learn how top companies: Recruit and retain the best talent from the gamer generation and beyond, Train employees and drive excellence with noncash incentives, Cut through the market noise and ignite consumer sales growth, Generate unprecedented customer loyalty without breaking the bank. Drawing inspiration from the most popular games of all time--from Angry Birds to World of Warcraft--the authors reveal the secrets of market leaders that you can apply immediately to your business. As a bonus, the book gives you full access to The Gamification Revolution app--a great way to optimize and enhance your experience with videos, tips, and social tools, including the ability to easily share the best ideas with your colleagues and workgroup.

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General Information
Author(s)ZICHERMANN
PublisherMcGraw Hill
ISBN9781259098550
Pages256
BindingPaperback
LanguageEnglish
Publish YearJanuary 2014
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