Description
Sage Publications Ltd The History of Marketing Thought 2008 Edition by Mark Tadajewski, Brian Jones
This new major work by Sage performs the vital task of collecting together those articles that have examined the history of marketing thought. It includes not only the seminal articles in the field but also those that have been forgotten, neglected and elided from the history of marketing as it has been represented to date.Part I provides an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought until present day. Part II introduces historical figures that have played an important role in developing marketing thought. Part III places the development of marketing thought in its historical context by connecting the changing industrial climate of the late nineteenth century, with the emerging conceptual foundations of marketing thought. This major work, compiled by well-reputed researchers in the field, will ensure that material published in difficult to obtain sources is kept in circulation as well as providing academics and students with a resource that will endow them with an in-depth understanding of the development of their discipline. Table of contents :- Volume OnePART ONE: THE DEVELOPMENT OF MARKETING THOUGHT: AN OVERVIEWPre-20th Century Marketing ThoughtThe Role of Marketing in Early Theories of Economic Development - D F DixonMarketing Structure and the Theory of Economic Interdependence - D F DixonEarly Analytical DevelopmentsSome Late 19th Century Antecedents of Marketing Theory - D F DixonEmerging Macromarketing Concepts - D F DixonFrom Socrates to Alfred MarshallThe First Dialogue on Macromarketing - E H ShawAppraisal of Contributions to Marketing Thought by 19th Century Liberal Economists - F G CoolsenEarly Development of the Marketing DisciplineThe First Decade of Marketing Literature - P D ConverseInfluences on the Development of Marketing Thought - R Bartels1900-1923Early Development of the Philosophy of Marketing Thought - D G B Jones and D D MoniesonHistorical Surveys of the Development of Marketing ThoughtA History of Marketing Thought - D G B Jones and E H ShawScholarly Research in Marketing - W L Wilkie and E S MooreExploring the 'Four Eras' of Thought DevelopmentPART TWO: THE PIONEERS OF MARKETING THOUGHTEarly Teachers of Marketing - H H MaynardContribution of Women to U S Marketing Thought - M E Zukerman and M L CarskyHugh Elmer Agnew - W J McKeonRalph F Breyer - R W CoxArthur Norris Brisco - J H WingateRalph Starr Butler - J P WoodPaul Terry Cherrington - A M CrossleyFred Emerson Clark - R M ClewettPaul Dulaney Converse - H W HuegyBiography and the History of Marketing Thought - D G B JonesHenry Charles Taylor and Edward David JonesMelvin T Copeland - M P McNairHenry E Erdman - G L MehrenEdward A Filene and Lincoln Filene - D BloomfieldBenjamin Horace Hibbard - H E ErdmanGeorge Burton Hotchkiss - D B LucasLeverett Samuel Lyon - N H EngleHarold H Maynard - T N BeckmanVolume TwoEdwin Griswold Nourse - E T GretherPaul Henry Nystrom - D J DuncanCharles Coolidge Parlin - W AldersonStanley B Resor - L W JacobsClarence Saunders - P E RockwoodWalter Dill Scott - E C LynchPioneer Industrial PsychologistArch W Shaw - M T CopelandDaniel Starch - N H BordenHarry R Tosdal - R M CunninghamRonald Snow Vaile - E T GretherLouis D H Weld - D R G CowanSimon Litman (1873-1965) - D G B JonesPioneer Marketing ScholarTheodore N Beckman (1895-1973) - D G B JonesExternal Manifestations of the ManRobert Bartels and the History of Marketing Thought - E Shaw and R TamiliaInfluences on the Development of Marketing Thought, 1950-1987 - R BartelsWroe Anderson - B WooliscroftA LifeMy Life on Mt Olympus - S C HollanderSidney Levy - G E HarrisChallenging the Philosophical Assumptions of MarketingPART THREE: CONTEXTUALIZING THE DEVELOPMENT OF MARKETING THOUGHTContextualizing the Development of Marketing ThoughtForces Impinging on Long-Term Business-to-Business Relationships in the United States - W W Keep, S C Hollander and R DickinsonAn Historical PerspectiveMarketing and the Public / Marketing and the Enterpriser - P WhiteMarketing Management Concepts - B J La Londe and E J MorrisonYesterday and TodayThe Ordering of Marketing Theory - M TadajewskiThe Influence of McCarthyism and the Cold WarRemembering Motivation Research - M TadajewskiToward an Alternative Genealogy of Interpretive Consumer ResearchCounterculture, Criticisms and Crisis - M J Arnold and J E FisherAssessing the Effect of the Sixties on Marketing ThoughtVolume ThreeThe Schools of Thought in MarketingA History of Schools of Thought in Marketing - E H Shaw and D G B JonesThe Functions SchoolThe Rise and Fall of the Functionalist Approach to Marketing - S D Hunt and J GoolsbyA Paradigm Displacement PerspectiveSome Problems in Market Distribution - A W ShawThe Commodities SchoolPrinciples of Merchandising - M T CopelandThe Commodity Approach in Marketing Research - W Zinn and S D JohnsonIs It Really Obsolete?The Institutional ApproachMarketing Functions and Mercantile Organization - L D H WeldOrigins of the Institutional Approach in Marketing - D G B Jones and D D MoniesonInter-Regional Trade SchoolThe Law of Retail Gravitation - W J ReillyNew Laws of Retail Gravitation - P D ConverseMarketing Management SchoolThe Marketing Philosophy as a Way of Business Life - F J BorschThe Marketing Revolution - R J KeithHow Modern Is 'Modern' Marketing? Marketing's Evolution and Myth of the 'Production' Era - R A FullertonThe Marketing Concept - S C HollanderA D[ac]e[gr]a VuEvolving to a New Dominant Logic for Marketing - S Vargo and R F LuschConsumer Behaviour SchoolEconomics, Psychology and the Literature of the Subdiscipline of Consumer Behavior - R MittelstaedtScholarly Traditions and the European Roots of American Consumer Research - H H KassarjianMacromarketing SchoolPre-Aldersonian Antecedents to Macromarketing - R SavittInsights from the Textual LiteratureConsumer Sovereignty, Democracy and the Marketing Concept - D F DixonA Macromarketing PerspectiveMacromarketing - R Layton and S GrossbartPast, Present and Possible FutureExchange SchoolToward a Formal Theory of Transactions and Transvections - W Alderson and M W MilesMarketing as Exchange - R P BagozziOn Defining Marketing - C Gr[um]onroosFinding a New Roadmap for Marketing