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The Little Book of Big Customer Satisfaction Measurement:
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Description

The financial benefits accruing from improvements in customer satisfaction are so significant that customer satisfaction measurement has become an important business need. The results of customer satisfaction measurement often form a key basis for improving service quality and are often linked to pay and bonuses. It is therefore imperative for CEOs and senior managers to understand the principles behind customer satisfaction measurement.

This book works in that direction by explaining the principles of customer satisfaction in a brief yet powerful manner. It will help the readers build relevant and actionable customer satisfaction programs for their organization.

The book begins by going over the concepts of customer satisfaction measurement. It then dwells on the various kinds of tools available to organizations to capture customer satisfaction. Further, the book also deals with two major aspects with which many organizations are trying to come to grips: (a) How do we align/link brand research with customer satisfaction research? (b) How do we connect survey research with internal databases to generate great insights for organizations? The book also discusses how the entire data from such programs can be made very actionable using simple techniques.

The principles and ideas mentioned in this book come from the authors’ combined experience of nearly 40 years of working with clients in a variety of sectors and industries.

More Details About The Little Book of Big Customer Satisfaction Measurement:
General Information
Author(s)Ajit Rao, Subhash Chandra
PublisherSAGE Publications India Pvt Ltd
ISBN9788132109785
Pages180
BindingPaperback
LanguageEnglish
Publish YearNovember 2012
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