Description
Kogan The Professionals Guide to Publishing A Practical Introduction to Working in the Publishing Industry 2011 Edition by Gill Davies, Richard Balkwill
The Professionals' Guide To Publishing Is A Practical Introduction To Working In The Publishing Industry. The Authors Provide A Clear Overview Of Its Many Functions, Including Editorial, Production, Sales And Marketing; Ensuring That The Reader Has A Firm Understanding Of Their Responsibilities And How These Departments Work Cross-Functionally.Providing A Thorough Grounding In How Publishing Works Including Information On Permissions And The Current Legal Framework; They Also Examine Current And Enduring Trends In Publishing Including; Networking, Supply Chains And E-Publishing.