Description
Kogan The Retail StartUp Book Successfully Plan Launch and Grow a Business 2019 Edition by Rowland Gee, Danny Sloan, Graham Symes
The Retail Market In The Uk Is Worth More Than Gbp400 Billion Annually And Employs Over 3 Million Workers, While In The Us 29 Million People Create Over Usd $4 Trillion Of Revenue Through The Industry. Despite The Challenge To Establish Stores And Big-Box Retailers, There'S A Rapid Increase In The Number Of Retail Start-Ups And Consistent Growth In The Independent Sector. From Beard Shops And Barbers, Through Cafes And Coffee Shops, To 'Retailment' Concept Stores And Boutique Consumer-Focused Experiences, The Specialist Retail Sector Is Booming.The Retail Start-Up Book Provides Clear Guidance And Advice On How To Develop A Winning Retail Strategy That Seamlessly Merges Online And Offline Tactics. Introducing The Science Of Shopping And How To Understand Customer Behaviours And Needs, It Explores The Essential Steps Of Developing A Business Plan, Marketing And Promoting A Business And Advising On Buying And Visual Merchandising. Building On Years Of Retail Experience Nationally And Internationally, In Large Groups And With Independent Retailers, The Retail Start-Up Book Meticulously Provide Invaluable Practical Insights To Help New Retailers Hit The Floor Running, Or More Established Organizations Grow Their Business And Nurture Their Profits.