Description

The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.

More Details about The Routledge Companion to Advertising and Promotional Culture

General Information  
Author(s)Matthew P McAllister
PublisherT and F CRC
ISBN9780415888011
Pages464
BindingHardcover
LanguageEnglish
Publish YearJanuary 2012