Description
Taylor & Francis Ltd The Routledge Companion to International Hospitality Management by Marco A. Gardini, Michael C. Ottenbacher
The hospitality sector is facing increasing competition and complexity over recent decades in its development towards a global industry. The strategic response to this is still that hospitality companies try to grow outside their traditional territories and domestic markets, while the expansion patterns and M&A activities of international hotel and restaurant chains reflect this phenomenon. Yet, interestingly, the strategies, concepts, and methods of internationalization as well as the managerial and organizational challenges and impacts of globalizing the hospitality business are under-researched in this industry.While the mainstream research on international management offers an abundance of information and knowledge on topics, players, trends, concepts, frameworks, or methodologies, its ability to produce viable insights for the hospitality industry is limited, as the mainstream research is taking place outside of the service sector. Specific research directions and related cases like the international dimensions of strategy, organization, marketing, sales, staffing, control, culture, and others to the hospitality industry are rarely identifiable so far. The core rationale of this book is therefore to present newest insights from research and industry in the field of international hospitality, drawing together recent scientific knowledge and state-of-the-art expertise to suggest directions for future work. It is designed to raise awareness on the international factors influencing the strategy and performance of hospitality organizations, while analyzing and discussing the present and future challenges for hospitality firms going or being international.This book will provide a comprehensive overview and deeper understanding of trends and issues to researchers, practitioners, and students by showing how to master current and future challenges when entering and competing in the global hospitality industry. Table of Contents : Part I Global Context of International Hospitality Management1. Past and Present Streams in International Hospitality Management Naiqing Lin, and Michael C. Ottenbacher2. Past and Present Key Players in the Hospitality IndustryBetsy Stringam, Joseline Goopio, Basak Denizci-Guillet, and Hjalte Broendum Mansa3. The Role of Internationalization in Hospitality Management: Previous Trends and New DirectionsMarkus Schuckert 4. Hospitality Industry Structures and Organization Betsy Stringam, Joseline Goopio, Basak Denizci-Guillet, and Hjalte Broendum MansaPart II Culture and International Hospitality Management5. Customer Experience in Hospitality and Tourism - A Cross-Cultural Perspective Raija Seppala-Esser6. Country Culture vs. Organizational Culture Steffen Raub, and Stefano Borzillo7. Intercultural Competencies and Cultural Standards in International HospitalityUlrich Bauer8. International Hospitality Development: Training to Enhance the Understanding of The Art of Hospitality' Business ModelRobert J. Harrington, Yimo Liu, Rhonda Hammond, Anders P.F. Herdenstam, and Byron Marlowe9. Organization, Culture and Leadership Steffen Raub, and Stefano Borzillo Part III Hospitality Paradigms and Business Models 10. Hospitality in Asia: The Dawn of a New Paradigm Kaye Chon, and Markus Schuckert 11. Digital Transformation: The Blurring of Organizational Boundaries in Hotel Distribution Peter O'Connor12. The Future of CSR in the Hospitality Industry: Next Stop, Global Responsibility? Henri Kuokkanen13. Sustainability without Limits: Strategic and Operational Innovations in the Hospitality Industry Willy Legrand, Elena Cavagnaro, Robert Schonrock Nielsen, and Nicolas Dubrocard14. Hotel Asset Management: A Professional Approach and International PerspectiveFlorian Aubke, and Theodor Kubak15. Globalization and the Lodging-Shared EconomyJeffery C. Kreeger16. Integrated Resort and Casino Tourism: A Global Hospitality Trend but a Sure Win?Glenn McCarty 17. New Trends in Chinese Outbound Tourism: Consequences for the International Hospitality Industry Wolfgang Georg Arlt Part IV Internationalization Strategies and Business Operations18. The Role of Mergers and Acquisitions as Growth Strategies in the International Hospitality IndustryVolkan Genc, Seray Gulertekin Genc, and Engin Aytekin19. Hotel Firms: Who Internationalizes and How? Evidence from the Spanish Hotel Industry Oriol Anguera-Torrell 20. Brand Relevance and Relevance of Brands in the Global Hotel Industry - A Look at Research and PracticeMarco A. Gardini21. Brand Identity and Positioning in Selected Indian Chain Hotel CompaniesSaurabh Kumar Dixit, and Abijith Abraham22. The Development of Hotel Management Contracts in China Lianping Ren23. International Human Resource Management in the Hospitality IndustryXander Lub24. Innovation Management in the International Hotel Industry Ige Pirnar25. Success Factors of SME Hotel Management Companies in China: A RevisitArthur WangPart V International Challenges and Perspectives: A Case Study Approach26. Knowledge Replication and Adaptation in the International Growth of Hospitality Firms: The Case of PaulanerDesiderio Juan Garcia-Almeida, Laura Schmidt, and Burkhard von Freyberg 27. The Special Role of Hospitableness for Customer Satisfaction in South Tyrol (Italy)Anja Marcher, Philipp Corradini, Harald Pechlaner, and Michael Volgger 28. Keys to Success: Connective Structures for Educational Innovations in the Hotel Industry Hartwig Bohne 29. Owner-Managers' Interpretations of Digitalization in SME Management Processes: A Qualitative Study in the Hospitality Industry Robert Eller, Mike Peters, and Tatijana Pantovic30. Sports Stadium Hospitality and Catering - A Global PerspectiveThorsten Merkle, and Philippa Golding31. Hotel Market Analysis: The Case of Beijing, China Jichul Jang Misun (Sunny) Kim, and Hyunghwa Oh 32. A Regional Approach to Attracting and Retaining Employees - A Chance for Small and Medium-sized Hotels? Celine Chang, and Kathrin Eberhard