Description
Pearson India The Ultimate Web Marketing Guide by Michael Miller
The Ultimate Web Marketing Guide is the first book that brings together everything entrepreneurs and marketers need to know about web, online, mobile, and social marketing! This definitive, up-to-the-minute reference will help you choose the right goals, media, and tools...plan, execute, measure, and optimize your online activities...integrate online and traditional marketing into one coherent program...avoid costly mistakes and drive more value faster. Michael Miller covers every topic you care about: SEO, SEM, pay-per-click, iPhone and Android mobile marketing, web analytics, Facebook, Twitter, YouTube, “PR 2.0,” email, podcasts, blogs, and a whole lot more. This is all brand-new content: 100% up-to-date, 100% practical, and 100% indispensable!