Description

Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as:
- what is advertising, and why and how it works;
- its relevance and the role it plays in marketing and brand building; and
- the key elements of advertising planning, creation and implementation.

More Details about The (Un)Common Sense of Advertising: Getting the Basics Right

General Information  
Author(s)Sanjay Tiwari
PublisherSAGE Publications India Pvt Ltd
ISBN9780761997368
Pages320
BindingPaperback
LanguageEnglish
Publish YearJune 2003