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VIVA BOOKS PRIVATE LIMITED The Worlds Business Cultures & How to Unlock Them by Barry Tomalin Mike Nicks
Reviews: Tomalin and Nicks is a must read for business travelers who want to successfully compete in world markets. More than a collection of cultural do-s and don-ts it offers clear practical and comprehensive guidelines for establishing and maintaining successful business relationships in the multicultural marketplace. Susan Stempleski Lecturer Graduate Program in TESOL Teachers College Columbia University New York USA Tomalin and Nicks offer more than just helpful insights into different cultures. For this experienced traveler The World-s Business Cultures is also a guide to good behavior based not on travelers- tales but on principles which I can apply in many situations. - Emeritus Professor Jack Lonergan President of the International Certificate Conference .a no-nonsense systematic and practical book for business people and students of business every where. The short country profiles are especially useful and to the point. - Ulla Ladau-Harjulin FRSA Lecturer in International Communication Swedish School of Economics and Business Administration Helsinki Finland Description: Why do business negotiations between people from different countries often start so promisingly and then disappointingly run into the sand? Even in those countries which we think we know how much do we really appreciate about the values attitudes and expectations of its inhabitants? Understanding different countries business cultures has up to now usually been presented as something desirable but difficult to pin down. Here the authors explain an easy-to-grasp framework for unlocking any business culture in the world - The 5C-s Model. The 5Cs Model shows you how to select the information and understanding you need and how to make sense of it all. The 5C-s are: Cultural Knowledge: the basic information you need in order to show interest and familiarity. Cultural Behaviour: identifying the basic profile of a country and comparing it with your own. Cultural values and att