Description
Lulu.com The Xbox 360 Uncloaked by Dean Takahashi
A fascinating insiders look at the evolution of the Xbox 360 and Microsofts ambitious gamble to become a leading force in the multibillion dollar video game industry. Through extensive interviews and unprecedented access San Jose Mercury News Technology and Gaming Writer Dean Takahashi takes you behind the scenes as he reveals. The birth of the machine as seen through the eyes of the Xbox 360 engineers who designed it. Blowbyblow coverage of the heated internal debates as senior Microsoft executives battle to define the future of the Xbox brand. The strategic chess moves as Bill Gates Steve Ballmer and company take risk after risk trying to outmaneuver their archrivals for the brass ring: dominance of the incredibly lucrative video game market. Sony Nintendo Electronic Arts the entire Microsoft Xbox 360 team and the industrys most celebrated game developers all of the major players are included in this captivating story.show more