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Kogan Page India Pvt. Limited Tough Tactics for Tough Times by Patrick Forsyth Frances Kay
Downturn slowdown economic wobble recession - no matter what the substance of a change or what it might officially be called there are times when you know that things have changed and for the worse. Forecasts become uncertain and less than encouraging. Columnists struggle to pin the blame on someone or something whether the blanks the government or some unstoppable international trend and the only thing that matters for the moment is that you need to take action to maintain the viability of your business. At worst survival becomes the name of the game.
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