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Transnational Media and Contoured Markets: Redefining Asian Television and Advertising

Transnational Media and Contoured Markets: Redefining Asian Television and Advertising
Books from same Author: Amos Owen Thomas
Books from same Publisher: SAGE Publications India Pvt Ltd

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Description

In a world increasingly polarising into media-rich and media-poor nations, the rapid spread of satellite and cable television has triggered a vigorous debate on the globalisation of media and markets. At the beginning of the twenty-first century, media and communications technologies have been converging at an unprecendented pace worldwide. Transnational Media and Contoured Markets brings a multi-faceted perspective to bear on the transformation of the broadcast and advertising industries in Asia at the turn of the century.

Drawing on case studies of satellite and cable channels across South, Southeast and Northeast Asia, the author argues that the globalisation of the media and advertising can only be understood within the broader context of economic, political, social and cultural processes within nation states, subnational regions and transborder ethnic communities. Additionally, this book raises the deeper socio-ethical issues of relentless globalisation for developing countries and transnational economies worldwide.

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General Information
Author(s)Amos Owen Thomas
PublisherSAGE Publications India Pvt Ltd
ISBN9780761934844
Pages272
BindingPaperback
LanguageEnglish
Publish YearMay 2006
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