Description
SAGE PUBLISHING Travel And Tourism 2007 Edition Hardbound by Sharpley
The SAGE Course Companion in Travel and Tourism is an accessible introduction to the subject that will help readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams, how to present calculations and how to prepare for and write assessed pieces. Readers are encouraged not only to think like a Travel and Tourism professional but also to think about the subject critically. Designed to complement existing textbooks for the course, the companion provides:- Easy access to the key themes in Travel and Tourism and an overview of its business context - Helpful summaries of the approach taken by the main textbooks on the course- Guidance on the essential study skills required to pass the course- Sample exam questions and answers, with common pitfalls to avoid - A tutor's-eye view of what course examiners are looking for- A road map for the book to help readers quickly find the information they needThe SAGE Course Companion in Travel and Tourism is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and achieve success in their undergraduate course. PART ONE: INTRODUCING YOUR COMPANIONPART TWO: CORE AREAS OF THE CURRICULUMIntroducing Travel and TourismGlobal TourismThe Demand for Travel and TourismTourist MotivationThe Travel and Tourism IndustryTransport for Travel and TourismAir TransportAccommodationAttractionsTour OperationsTravel and Tourism RetailingMarketing in Travel and TourismStrategy in Travel and TourismEconomics of Travel and TourismTourism and DevelopmentPlanning Travel and TourismTourism and the EnvironmentTourism, Society and CultureVisitor ManagementUrban TourismRural TourismContemporary Issues in Travel and TourismPART THREE: STUDY AND REVISION SKILLSHow to Get the Most Out of Your Lectures - (in collaboration with David McIlroy)How to Make the Most of your Seminars Essay-Writing TipsRevision Hints and Tips Exam TipsTips on Interpreting Essay and Exam QuestionsPART FOUR: GLOSSARY