Description

This concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-oriented mantras which can help launch, build, rejuvenate and grow successful brands.

24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers (Second Edition) is an excellent guide for building brands with a consumer-focus approach. The updated version of the book covers all the important elements of marketing including segmentation, advertising, promotion, sales, distribution, product portfolio design, pricing and customer service. Well illustrated with examples of latest brands, the book is a must read for brand managers, entrepreneurs, marketing managers, advertising professionals and management students.

More Details about Twenty Brand Mantras, 2nd Edition: Finding a Place in the Minds and Hearts of Consumers

General Information  
Author(s)Jagdeep Kapoor
PublisherSAGE Publications India Pvt Ltd
ISBN9788178299433
Pages116
BindingPaperback
LanguageEnglish
Publish YearJanuary 2009