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Typographic Design: Form And Communication 6th Edition

Typographic Design: Form And Communication 6th Edition
Books from same Author: Carter
Books from same Publisher: John Wiley

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Description

Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand–new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full–color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals. Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what′s intended, and Typographic Design is a comprehensive guide to mastery.

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General Information
Author(s)Carter
PublisherJohn Wiley
Edition6
ISBN9781118715765
Pages352
BindingPaperback
LanguageEnglish
Publish YearOctober 2014
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