Typographic Design: Form And Communication 6th Edition  at Meripustak

Typographic Design: Form And Communication 6th Edition

Books from same Author: Carter

Books from same Publisher: John Wiley

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  • General Information  
    Author(s)Carter
    PublisherJohn Wiley
    Edition6
    ISBN9781118715765
    Pages352
    BindingPaperback
    LanguageEnglish
    Publish YearOctober 2014

    Description

    John Wiley Typographic Design: Form And Communication 6th Edition by Carter

    Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand–new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full–color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals. Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what′s intended, and Typographic Design is a comprehensive guide to mastery.