Description
John Murray Press U R A Brand! How Smart People Brand Themselves For Business Success by Catherine Kaputa
Todays hottest business concept meets the realities of the modern workplace. "U R a Brand!" delivers 10 key personal brand strategies that arent taught in business school - or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding, and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. U R a Brand! highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office, and budding entrepreneurs launching their own business ventures - all from the personal brand strategist and executive coach who helped them achieve their success.