Description
Troubador Publishing Ugly is Only Skin-Deep by Dominik Imseng
IT WASNT GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY TOO. Created in 1959 by Doyle Dane Bernbach and continued through the 60s and early 70s the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car it promoted a new kind of advertising: simple charming intelligent and most of all honest. In Ugly Is Only Skin-Deep Dominik Imseng retraces the creation of Doyle Dane Bernbach sneered at by the big players on Madison Avenue because of the ethnic background of its founders and employees who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact the Volkswagen campaign didnt only fundamentally change the ethos of advertising it also helped trigger the cultural revolution of the 1960s.show more