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Understanding Media

Understanding Media
Books from same Author: Marshall McLuhan
Books from same Publisher: T and F CRC

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Description

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

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General Information
Author(s)Marshall McLuhan
PublisherT and F CRC
Edition2
ISBN9780415253970
Pages400
BindingPaperback
LanguageEnglish
Publish YearJanuary 2012
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