Description
SAGE PUBLISHING Understanding The Music Industries 2012 Edition by Anderton
Everyone knows music is big business, but do you really understand how ideas and inspiration become songs, products, downloads, concerts and careers? This textbook guides students to a full understanding of the processes that drive the music industries. More than just an expose or 'how to' guide, this book gives students the tools to make sense of technological change, socio-cultural processes, and the constantly shifting music business environment, putting them in the front line of innovation and entrepreneurship in the future.Packed with case studies, this book:* Takes the reader on a journey from Glastonbury and the X-Factor to house concerts and crowd-funded releases;* Demystifies management, publishing and recording contracts, and the world of copyright, intellectual property and music piracy;* Explains how digital technologies have changed almost all aspects of music making, performing, promotion and consumption;* Explores all levels of the music industries, from micro-independent businesses to corporate conglomerates;* Enables students to meet the challenge of the transforming music industries.This is the must-have primer for understanding and getting ahead in the music industries. It is essential reading for students of popular music in media studies, sociology and musicology. IntroductionQuestioning 'Traditional' Models of the Music IndustryStructure of the Book1. Studying the Music IndustriesKey FindingsGetting StartedOrganizational StructurePolitical EconomyCulture IndustrySociologyMusicologyMetanarrativeHistorical AnalysisTechnological DevelopmentMedia EcologyDigital TechnologiesIssuesConclusionFurther Reading2. The Recorded Music IndustryKey FindingsThe Structure and Size of the Recording IndustryA Brief History of the Recorded Music IndustryThe Majors: Business Structures and CharacteristicsThe Independent Sector: Definitions and TypesThe Ideology of IndependenceStrategies for Dealing with Uncertainty and RiskConclusionFurther Reading3. Songwriting and PublishingKey FindingsSongwriters, Performers and PublishersMotivationsSongwriting as Commercial PracticeSongwriting Methods and ToolsMusic PublishingTraditional Income Streams'New' Income StreamsSamplingConclusionFurther Reading4. Music ProductionKey FindingsChanging Models and the Mythology of the Recording StudioThe Production ProcessTrackingMixingMasteringManufacturingProduction Careers and RolesProject Studios, MIDI, and Other DevelopmentsConclusionFurther Reading5. Music DistributionKey FindingsIntroducing Music DistributionPhysical DistributionMass-Market RetailersIndependent RetailersSecond-Hand RetailersOnline Music DistributionStreaming ServicesMusic Media DistributionUnauthorized DistributionConclusionFurther Reading6. Music PromotionKey FindingsMarketing, Branding and GatekeepingThe Promotional CampaignMusic JournalismRadioTelevisionPoint of Sale Marketing (POS) and In-Store MusicSponsorships and EndorsementsGrassroots MarketingSocial Media/Mobile MediaConclusionFurther Reading7. The Live Music IndustriesKey FindingsThe Resurgence of Live MusicA Brief History of the Live Music IndustryMotivations for Live Concert TouringAuthenticity and Live PerformanceLive Music SponsorshipRoles and Responsibilities Live Performance ContractsConcert and Festival TicketingThe Relationship between the Recorded and the Live Music IndustriesConclusionFurther Reading8. Music AudiencesKey FindingsUnderstanding Music AudiencesMusic on the Move: From the Walkman to the iPhoneMusic and Social Media ConsumptionHeritage and NostalgiaRecord CollectingConclusionFurther Reading9. Copyright and Music PiracyKey FindingsIntroducing CopyrightCopyright BasicsKey Terms in UK Copyright LawUS Copyright Law: Key DifferencesCollection SocietiesMusic PiracyMusic Industry Responses to PiracyArtist Responses to PiracyConclusionFurther Reading10. Contractual Agreements and RelationshipsKey FindingsArtist Management AgreementsMusic Publishing AgreementsRecording AgreementsConclusionFurther ReadingConclusionComplexity and SymbiosisBe Wary of MetanarrativesDiversity and ReorganizationWhere Next?Glossary