Description
KOGAN PAGE LIMITED Using Semiotics in Retail by Rachel Lawes
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores._x000D__x000D_Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more._x000D__x000D_Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing._x000D_ _x000D_
Section - PART ONE: Case studies - semiotics in real-world retail;_x000D_
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Chapter - 01: Semiotics will change your career in retail or retail marketing;_x000D_
Chapter - 02: How Unilever uses semiotics;_x000D_
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Section - PART TWO: The present day;_x000D_
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Chapter - 03: Desire;_x000D_
Chapter - 04: 'Premium, natural, sensational!' How to create meaning;_x000D_
Chapter - 05: Shopper needs and behaviour;_x000D_
Chapter - 06: Shopping and identity;_x000D_
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Section - PART THREE: The future;_x000D_
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Chapter - 07: The future of business;_x000D_
Chapter - 08: The future of consumers;_x000D_
Chapter - 09: The future of retail;_x000D_
Chapter - 10: The future of everything;_x000D_
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Section - PART FOUR: You can do semiotics - tools for retailers;_x000D_
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Chapter - 11: Fast answers to everyday questions;_x000D_
Chapter - 12: Tools for thinking - how to generate ideas using semiotics;_x000D_
Chapter - 13: Acknowledgements;_x000D_