Description

This book is aimed at presenting a complete picture in terms of how the 'Visual Merchandising ' (VM) function is performed in the retailing industry. Written in the Indian context, it emphasizes the point that VM is more than just a 'creative ' or ' display ' job. Rather, it is an important tool in the science of retailing.

More Details about VISUAL MERCHANDISING

General Information  
Author(s)BHALLA
PublisherMcGraw Hill
ISBN9780070153219
BindingSoftbound
LanguageEnglish
Publish YearJanuary 2009