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VISUAL MERCHANDISING
Books from same Author: BHALLA
Books from same Publisher: McGraw Hill

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Description

This book is aimed at presenting a complete picture in terms of how the 'Visual Merchandising ' (VM) function is performed in the retailing industry. Written in the Indian context, it emphasizes the point that VM is more than just a 'creative ' or ' display ' job. Rather, it is an important tool in the science of retailing.

More Details About VISUAL MERCHANDISING
General Information
Author(s)BHALLA
PublisherMcGraw Hill
ISBN9780070153219
BindingSoftbound
LanguageEnglish
Publish YearJanuary 2009
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