Description
Bloomsbury Visual Merchandising And Display 7Th Edition 2018 by Martin M. Pegler, Anne Kong
This new edition of the best-selling text is for anyone working in and learning about the exciting industry of visual merchandising. Martin Pegler and new co-author Anne Kong (FIT) zero in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of examples from around the world, this text reveals how retailers can optimize their image with their target marketing by adding interest to window and interior displays. New sections on branding have been added to select chapters to guide readers toward ways of incorporating this important topic into their visual merchandising strategy. - Contains six new case studies and extensively revised and updated images- Updated chapters on lighting, fixtures, and interactive media reflecting the latest technology and practices- Expanded sections on store planning including more information about CAD programs, floor plans, and planograms- New section Tools for Getting a Job in Chapter 27 includes tips for creating your own website and using platforms like Behance to showcase your portfolio- Updated and new Go Green boxes discuss current topics in sustainability and visual merchandisingVisual Merchandising and Display STUDIO-Study smarter with self-quizzes featuring scored results and personalized study tips-Review concepts with flashcards of terms and definitions -Watch videos that bring chapter concepts to life Table of ContentsPrefacePart I: Getting Started-Visual Merchandising and Display Basics1. Why Do We Display?2. Color and Texture3. Line and Composition4. Light and Lighting5. The Design ProcessPart II: Display Locations and Design Methods6. The Exterior of the Store7. Display Window Construction8. Store Interiors9. Types of Display and Display Settings10. Techniques Commonly Used in Visual Merchandising11. Seasonal Displays and Familiar SymbolsPart III: What to Use for Successful Displays12. Mannequins and Alternatives13. Dressing the Three-Dimensional Form14. Fixtures15. Visual Merchandising and Dressing Fixtures16. Modular Fixtures and Systems in Store Planning17. Furniture as Merchandisers and Props18. Materials and Graphics Used in Visual Merchandising and Store DesignPart IV: Related Areas of Visual Merchandising19. Fashion Accessory Display20. Home Fashions, Hard Goods, and Food Displays21. Point-of-Purchase Display22. Exhibit and Trade Show DesignPart V: Visual Merchandising and Planning23. Visual Merchandise Planning24. Store Planning and Design25. Community and Experiential StoresPart VI: Industry Resources26. Trade Organizations and Sources27. Career Opportunities in Visual Merchandising GlossaryIndex