Shopping Cart
0 Item in Cart

Visual Merchandising for Fashion
Click for related books: Bailey Sarah

Rating  
(80 Ratings)

Retail Price: 2317.00/-
Price: 2086.00/-
Inclusive all taxes
10.00% OFF
Sold By: Store4Doctors

Offer 1: Get 10.00% + Flat ₹ 50 discount on shopping of ₹ 1500
                use code:
MPSTK50

Offer 2: Get 10.00% + Flat ₹ 150 discount on shopping of
                ₹ 5000 use code:
MPSTK150

Free Shipping (for orders above ₹ 499)  *T&C apply.

In Stock Click For New Edition
Select Quantity :




Description

How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment. This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry. When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.

More Details About Visual Merchandising for Fashion
General Information
Author(s)Bailey Sarah
PublisherBloomsbury
ISBN9782940496129
Pages192
BindingPaperback
LanguageEnglish
Publish YearJanuary 2014
Reviews of Visual Merchandising for Fashion
Average Rating

Write A Review

TOP REVIEWS


Top Reviews lists the most relevant product reviews only.


RECENT TOP REVIEWS