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Books from same Author: IN EASY STEPS

Books from same Publisher: McGraw Hill

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General Information  
PublisherMcGraw Hill
Publish YearJanuary 2011



Designing a website requires a lot of forethought and planning. It is not just a matter of hiring a web designer to put together a few pages and uploading them. Yet, millions of websites are built in this arbitrary manner, with little thought given to its value. Websites are now a vital part of any business entity's strategy for marketing, public relations and as an information source for customers. A website needs to be attractive, usable and useful. It should be easy to navigate, and it should provide easy access to relevant information. It has to be aesthetically appealing, and use technology wisely. But the site should also be fast and responsive, as web visitors will quickly skip a page that take too long to load. This book, Web Design In Easy Steps, goes into all these aspects and more. The book first goes into the Challenges of Web design, and the need to take into consideration different devices while designing a Website. In the current scenario, making provisions to ensure the usability of the site in small mobile screens is gaining increasing importance. The book then shows how to take into account target audiences and design the browsing experience accordingly. It also goes into the important subject of providing quality web content. coming up with a good layout and design, and ensuring easy navigability. Web Design In Easy Steps then goes into the Technologies and Tools used in creating websites. It starts with HTML, the basic web design language. It discusses adding Style and Elegance using CSS, enabling interactivity through javascript, and adding rich content like audio, video and flash. The book then describes web design tools like Microsoft Word, and Dreamweaver. It then goes into some advanced topics like adding a shopping cart and connecting to payment gateways like Paypal. The book shows how to use like buttons, share this options etc to market the site through social media networks like Facebook, Twitter etc. The book also explains Content Manag