Description
Wiley India Web Marketing All-In-One For Dummies, 2Ed - Marketing by John Arnold, Michael Becker
Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.
TABLE OF CONTENTS
Introduction
Book I: Web Presence
Chapter 1: Internet Business Basics
Chapter 2: Making Money Online
Chapter 3: Designing to Sell
Chapter 4: Creating and Connecting Multiple Websites
Chapter 5: Creating Exceptional Copy That Sells
Chapter 6: Lead-Generation for Business Growth
Chapter 7: Getting Help with Your Web Presence
Book II: Search Engine Optimization
Chapter 1: Getting Ready for SEO
Chapter 2: Choosing the Right Keywords
Chapter 3: Eliminating Search Engine Roadblocks
Chapter 4: Making Search Engines Love Your Site
Chapter 5: Understanding Blended Search
Chapter 6: Writing Great Copy for Search Engines
Chapter 7: Building Link Love
Chapter 8: Analyzing Your Results
Chapter 9: Hiring an SEO Professional
Book III: Web Analytics
Chapter 1: Getting Started with Analytics
Chapter 2: Tracking Traffic Volumes
Chapter 3: Measuring Your Best Referrers
Chapter 4: Measuring Visit Quality
Chapter 5: Using Conversion Goals
Chapter 6: Using Goal Funnels
Book IV: Online Advertising and Pay Per Click
Chapter 1: Grasping PPC Methods
Chapter 2: Combining PPC and Search Engines
Chapter 3: Making Keyword Lists That Sell
Chapter 4: Writing Ads That Earn Clicks and Pay You Back
Chapter 5: Budgeting and Bidding on Keywords
Chapter 6: Legally Speaking: PPC and the Law
Chapter 7: Using Tools, Tips and Tricks of the Trade
Book V: E-Mail Marketing
Chapter 1: Adding E-Mail to a Web Marketing Strategy
Chapter 2: Becoming a Trusted Sender
Chapter 3: Building a Quality E-Mail List
Chapter 4: Constructing an Effective Marketing E-Mail
Chapter 5: Making Your E-Mail Content Valuable
Chapter 6: Tracking Your E-Mail Campaign Results
Chapter 7: Maximizing E-Mail Deliverability
Book VI: Blogging and Podcasting
Chapter 1: Picking Your Blog Topic
Chapter 2: Getting Yer Blog On
Chapter 3: Writing Like a Blogger
Chapter 4: Tracking Other Blogs
Chapter 5: Getting Involved on Other Blogs
Chapter 6: Promoting Your Posts
Chapter 7: Introducing Podcasting
Book VII: Social Media Marketing
Chapter 1: Understanding Social Media
Chapter 2: Creating Your Social Media Desktop
Chapter 3: Creating Your Social Media Plan
Chapter 4: Navigating Top Social Media Sites
Chapter 5: Building Your Network
Chapter 6: Creating a Winning Social Media Campaign
Book VIII: Mobile Marketing
Chapter 1: Getting Started with Mobile Marketing
Chapter 2: Planning a Mobile Marketing Campaign
Chapter 3: Running Mobile Communication Campaigns
Chapter 4: Displaying Your Advertising on Mobile Devices
Chapter 5: Delivering Valuable Mobile Content
Chapter 6: Getting Paid for Your Mobile Marketing Efforts
Chapter 7: Tracking a Mobile Marketing Campaign
Index