Description
Penguin India Master Growth Hacking: The Best-Kept Secret Of New-Age Indian Start-Ups by Apurva Chamaria and Gaurav Kakkar
How did Hotmail amass 30 million active members before getting acquired?
How did Netflix build a user base of over 125 million worldwide?
How did Facebook acquire more than 2 billion users?
The answer is simple: Growth hacking.
Growth hacking is a combination of coding, data intelligence and marketing. It doesn't take a lot of investment-just a whole lot of creativity, smart data analysis and agility. It has now emerged as the preferred term for growth used by start-ups and entrepreneurs in India and across the world-the new mantra they swear by, but don't want you to learn about.
Full of riveting stories, Master Growth Hacking lets you learn from the pioneers of the field in India. The book includes interviews with the founders of Zomato, IndiaMART, ShopClues, UrbanClap, Paisabazaar, Furlenco, FusionCharts, WittyFeed, UpGrad and a lot more.
Apurva Chamaria (Author)
Apurva is the chief revenue officer at RateGain. Previously, as the head of corporate marketing for HCL Technologies, he played an integral role in scaling up the company from US$700 million to US$8 billion.
Awarded 'Marketer of the Year' by World Leadership Forum, 'Digital Marketer of the Year' by IAMAI and 'B2B Marketer of the Year' by Paul Writer, Apurva was ranked one of the top ten Indian angel investors by the Economic Times.
An alumnus of Harvard Business School, International Management Institute, New Delhi, Indian Institute of Mass Communication, New Delhi and Mayo College, Ajmer, Apurva is currently pursuing PhD from IIT Delhi.
His first book, You Are the Key, was a national bestseller.
Gaurav Kakkar (Author)
Gaurav heads the digital marketing engagements for HCL's clients in North America. Prior to this, he was leading HCL's digital marketing team which has won more than 100 awards, including two prestigious ITSMA awards and the first prize for the best marketing case study published by Ivey Business School in 2015 from Amazon. His first book, co-authored with Apurva, was an Amazon bestseller (marketing category).
He holds a double master's and is an alumnus of Virginia Tech.