Description
Meditech Business Anthropology 2Nd Edition by Jordan and A T
Business Anthropology is the first concise work to juxtapose, compare, and integrate anthropological methods and theories with contemporary business practices and theories. In this latest edition, illustrative examples and adds fresh insights to familiarize readers with anthropological techniques and show their ever-growing utility in a variety of organizational and consumer settings. The book explains how anthropologists distinctive training and skills equip them to address issues ranging from work processes, diversity, and globalization to product design and consumer behavior, in both for-profit and non-profit organizations. Anthropologists use a holistic approach to gather and analyze data. They get to know people both inside and outside the organization, understand diverse perspectives from an objective viewpoint, gain in-depth knowledge about local wants and needs.