Description
McGraw Hill Business Environment 2E by Gopal
This book covers political, social and cultural, economic, financial, international, legal, technological, demographic and nature environmental factors in detail. Also included is a chapter on current issues in business environment to highlight the ever-changing scenarios that businesses confront.Social responsibility of business is a much talked about topic. A full chapter is devoted to this topic to emphasize its importance accordance with the requirements of an under graduate syllabi.
Key Features:-
- Clear presentation of concepts ? lucid writing style
- Coverage of current issues in business environment
- Includes discussion on social responsibility of business
- Review questions at the end of chapter