Description
New Age International (P) Ltd., Publishers Consumer And Quality by D.B.N. Murthy
This completely revised 2nd edition is designed to provide useful guidelines to help consumers make the most appropriate purchase decisions in the milieu of a multi-choice environment, thanks to liberalization and globalization, which are in force for a number of years.
Important Features:
Highlights the importance of quality as the major factor for purchase decisions.
Consumer rights and responsibilities are highlighted.
Consumer complaint redress procedures and consumer court cases detailed.
Practical case studies and examples cited.
Tips on how to deal with various situations regarding product quality, durability, and after-sales service.
Importance of conserving resources through recycling highlighted.
Contributions of a consumer towards protecting our environment is suggested.
The parameters necessary to update the knowledge base on consumer matters are discussed.
General readers would find the presentation interesting, useful and informative. Consumer activists, professional managers, service providers and technical managers would also find the book to be a valuable reference source onconsumer matters. The book is all about consumerism that has seeped into every walk of life.