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E-Marketing, 6Th Edition at Meripustak

E-Marketing, 6Th Edition by Strauss and Frost, Phi

Books from same Author: Strauss and Frost

Books from same Publisher: Phi

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General Information  
Author(s)Strauss and Frost
PublisherPhi
Edition6
ISBN9788120345010
Pages448
BindingPaperback
LanguageEnglish
Publish YearJanuary 2012

Description

Phi E-Marketing, 6Th Edition by Strauss and Frost

E-Marketing This popular book on e-marketing offers traditional marketing coverage with focus on the Internet and other technologies that have had a profound effect on marketing. It elaborates on the e-marketing planning and marketing mix topics from a strategic perspective. New to this edition: New chapter on engaging customers with social media. Extensive discussion on buying social media ads; using individual targeting with widgets and engaging social network users with ads. Extensive updation of the topic statistics about internet use and strategy effectiveness.



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