Description
McGraw Hill Emerging Markets Rule by GUILLEN
Businesses in the U.S., U.K., and Japan are facing increasing competition from those in South Korea, China, India, and other countries in virtually every industry. This book provides an action plan based on leaner, more operationally proficient ways high-level decision makers can use to reverse this trend. The balance of power in the global economy is shifting. In Emerging Markets Rule, two experts on the global shift in economic hegemony explain what is happening, why it is happening and how you can prevent it from happening to you. The rapidly expanding universe of emerging-market multinationals provides myriad examples of how the challenges of the 21st century are being met by newcomers with a unique set of resources and know-how. Unlike traditional firms from Europe, the U.S., or Japan, these new multinationals lack proprietary technology or strong brand reputations, they are not waiting to expand abroad, but they are taking global industries by storm, even in high-tech fields. Traditional companies aren't going to win in this environment by simply doing more of what they’ve done in the past. Tried-and-true strategies like marketing, branding and patent protection must give way to a leaner, more operationally proficient way of doing business that will help a firm succeed in a world that is becoming demographically older, politically more volatile, and technologically complex. In Why Emerging Markets Will Rule the World, international management professors Guillen and Garcia-Canal identify the seven axioms of competition in a reconfigured world. The book draws on a wealth of original research, case studies, and interviews with executives at leading companies in emerging economies to identify the principles of global competitiveness in today's multinationals and what companies in the "West" must learn from them if they are to survive.