Description
McGraw Hill International Business 11Th Edition by Ball
This book continues to be the most objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of five authors with firsthand International Business experience, specializing in international management, finance, law, global strategy, and marketing.
Key Features:-
- Building Your Global Resume? boxes
- Updated Global EDGE Research Tasks
- Visual and Descriptive
- Separate chapters on the political, social, legal, cultural, and physical environments
- Includes small and medium-sized businesses