Description
Pearson International Business Global Edition by S Tamer Cavusgil and Pervez Ghauri and Gary Knight and John Riesenberger
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. An innovative teaching and learning system that captures the spirit of International Business. Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete teaching and learning system that seamlessly integrates cases, exercises, and videos.