Description
McGraw Hill Modern Competitive Strategy - Sie by WALKER
The text provides a concise synthesis of the theory and empirics of the strategy field. It uses a "Value Minus Cost" framework that measures competitive advantage. The approach is eclectic, reflecting the diversity of the discipline: the author draws on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance & marketing. Many short cases, company examples, and practical tools are used to illustrate the concepts. It can be used for either a full semester course or a single module in MBA programs and executive education courses.