Description
McGraw Hill No Money Marketing by PAUL and JESSIE
In No Money Marketing, Jessie Paul compels aspiring global marketing giants to realize the significance of the Internet in a world where considerations like geography are no longer impediments to selling and buying. The book is replete with illustrations and interviews. Interviews with the likes of Dr. Vijay Mallya, the Chairman of the UB Group, Anupam Mittal, the Founder of Shaadi.com, Shelly Lazarus, the Chairman of Ogilvy & Mather Advertising, Girish Paranjpe, the Joint CEO of IT Business, Wipro Ltd., and Nandan Nilekani, the Chairperson of Unique Identification Authority, Govt. of India, and the former Co-chairman of Infosys Technologies. With today’s business gurus and marketing professionals breaking new ground everyday, Jessie Paul’s informative treatise attempts to provide business heads with the head-start that they need to install and run a brand effectively and feasibly. This book provides a thorough study of Indian brands internationally and international brands in India, and gives a detailed study of their success and rise in an array of fields such as IT, automobiles, and banking. Published on August 13, 2009, No Money Marketing has been considered as a useful guide for budding marketing professionals and for those looking to make a name in the global brand market. With practical advice and an experienced voice to guide, this book helps its readers compete with the big names of marketing and build a successful brand with a limited financial budget.