Description
Cengage Learning Pricing Strategy by Smith
Pricing Strategy is a comprehensive text on pricing, examining pricing decisions with an aim to maximize a firm’s profits through creating and capturing customers. With each price decision opportunity, this book highlights the stakeholder’s importance of the decision, the key tradeoffs to consider in selecting between opposing outcomes, and the influences that should guide the decision. To address the fundamental pricing challenges, the book has been structured into four parts: Setting the Price, Managing Price Variances, Establishing Price Structures, and Pricing Strategy.