Description
John Wiley Retail Marketing And Branding: A Definitive Guide To Maximizing Roi, 2Nd Edition by Jesko Perrey and Dennis Spillecke
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.
Key Features:-
- New and updated case examples
- Updated figures and examples throughout
- New interviewers with recent experiences
- Additional chapters