Description
SAGE Publications India Pvt Ltd Secrets Of Advertising by Sage Value Pack
Advertising is an important tool used to attract attention of prospective customers. The more effective an advertising campaign, the more customers it draws. Unravel the exciting world of advertising and get insights into how advertising delves deep into the psyche of Indian customers. With well illustrated examples and case studies these books are a must-have for all marketing managers, brand managers, entrepreneurs, advertising professionals and management students.
The books in this set includes
Effective Advertising by Gerard J Tellis
Advertising Basics by J V Vilanilam