Description
Cengage Learning India Small Business Management Launching & Growing Entrepreneurial Ventures by Justin G. Longenecker J. William Petty
Help your students realize their dreams of small business success with longenecker/petty/palich/hoy S small business management: launching and growing entrepreneurial ventures 18E. This popular text continues to lead with its comprehensive approach precedent-setting coverage innovative tools engaging examples and integrated resource package. Small business management delves into the fundamentals of business management with an emphasis on how to start a business as well as how to manage grow and harvest one - The full business cycle. All-new cases proven exercises and online activities place students in the role of decision-makers to sharpen their understanding of concepts.