Description
Cengage Learning India Understanding Behavioral Finance1St Edn by Lucy F. Ackert
This comprehensive textideal for todays behavioral finance electivelinks finance theory and practice to human behavior. The book begins by building upon the established conventional principles of finance before moving into psychological principles of behavioral finance including heuristics and biases overconfidence emotion and social forces. Readers learn how human behavior influences the decisions of individual investors and professional finance practitioners managers and markets. The book clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. Readers utilize theory and applications in every chapter with a wide variety of end-of-chapter exercises discussion questions simulations and experiments that reinforce the books applied approach.